Good enterprises have long development time, located in the leading position in the very long time, because their purpose is to through the research and development in technology to improve the quality of the product. so For ice bucket enterprises, we should improve the technology of production, investment in the future. 

Medium enterprises developed because after leader with new technology, will take their products were modeled on, do have the same function products, such products can also be medium consumption demand. 

For the most backward production technology enterprise, the function of its products is very poor, will be gradually eliminated by the society, therefore, is not in the product quality improvement and enterprise, the final product when eliminated by the society, its development will also be fizzling out. 

For investment in the future, should spend money on brand building, the so-called brand is, when people say to apple, people's first reaction is to apple mobile phone, rather than to eat the apple. This is apple brand power in the eyes of people. 

So for ice bucket production enterprise, in the increasingly competitive today, should increase the investment in terms of production technology, a lot so we can improve our product on the demand status of ice bucket, so as to have more repeat business. Reproduction in the process of the most taboo is to cut corners, reduce the quality of the products, this is overdraw the future, will lose customers.